We are committed to protecting your privacy at Kentucky Equine Research. We will not collect any personal information from you that you do not volunteer, and we are the sole owner of all information collected on this site. We do not sell, share, or rent this information to others in any way that we have not mentioned in this statement.
1. Information Collection and Use
On www.ker.com, www.kerx.com, and equinews.com, you may enter contests, vote in surveys, submit demographic information, subscribe to services, and express opinions. The types of personally identifiable information that may be collected via one or more of these vehicles include name, address, e-mail address, telephone number, fax number, credit card information, demographic information, and information about your interests and behaviors.
www.ker.com, www.kerx.com, and equinews.com may also collect certain non-personally identifiable information when you visit many of our web pages such as the type of operating system you are using (e.g., Windows Vista, Macintosh OS), the type of browser you are using (e.g., Internet Explorer, Netscape), and the domain name of your Internet service provider (e.g., America Online, MSN).
www.ker.com, www.kerx.com, and www.equinews.com members and e-newsletter subscribers may receive occasional updates about new features and special offers from Kentucky Equine Research, its affiliates, and selected partners.
To enhance your experience on our website, many of our web pages use "cookies." Cookies are text files we place in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at www.ker.com, www.kerx.com, or equinews.com. However, once you choose to furnish the site with personally identifiable information, this information may be linked to the data stored in the cookie.
3. Third parties
This site may contain links to other sites whose information practices may be different than ours. Visitors should consult the privacy notices of these other sites as we have no control over information that is submitted to, or collected by, these third parties.
Kentucky Equine Research may provide third parties with aggregate statistics about our customers, traffic patterns, and related site information. This data reflects site usage patterns gathered during thousands of customer visits to our Web site each month, but it does not contain behavioral or identifying information about any individual member, unless that member has given us permission to share that information. We may also provide log files and other databases of user information to third parties for analysis, so we can get a better understanding of traffic through our site and thus improve our content offerings. Kentucky Equine Research may also use third party companies to provide delivery of e-mail newsletters and other messages over e-mail. We may use outside vendors to ship or fulfill orders placed on our site and a credit card processing company to bill users for goods and services. These companies do not retain, share, store, or use personally identifiable information for any secondary purposes.
This site may offer contests, sweepstakes, or promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the contest, sweepstakes, or promotion. This site has no control over the third-party sponsors' use of this information.
Other Uses of Information
Information collected on www.ker.com, www.kerx.com, and equinews.com may be shared with other sites owned by Kentucky Equine Research. In addition, information collected on our website may be used for other purposes by our parent company such as direct mail efforts.4. Security
This site takes every precaution to protect our users' information. When users submit sensitive information via the website, your information is protected both online and off-line.
When our registration/order forms ask users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry - Secure Sockets Layer (SSL). While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to being unlocked (or open) when you are just surfing.
While we have implemented SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, a billing clerk or customer service representative) are granted access to personally identifiable information. In addition, the servers that we store personally identifiable information on are kept in a secure environment.
We use reasonable precautions to keep secure the personal information you disclose both in your browsing and your purchases and to only release this information to third parties we believe share our commitment to privacy. However, we are not responsible for any breach of security or for the actions of these parties.
5. Obtaining your consent
By using our Web site, you give Kentucky Equine Research permission to collect information about the pages served to you as an anonymous user for the purpose of calculating aggregate site statistics. If you register at www.ker.com, www.kerx.com, or www.equinews.com, you authorize Kentucky Equine Research to use information you provide to personalize the information we deliver to you and to use your demographic information when calculating aggregate customer data.
6. Notification of Changes to This Policy