Pegasus Feeds: Your Favourites Have a New Look

Milne Feeds are pleased to present our new 20kg Pegasus packaging. The same great products now come in a convenient size, with a refreshed look.

The packaging project focused on Milne’s commitment to Western Australian equine enthusiasts with the use of local photos on the bags. We started by searching for some great photos and then combining them with our Pegasus graphics. The horses featured on the bags are real WA horses, all of which have been fed Pegasus Feeds. Each of the horses and products has a story that resonates with WA horsepeople. For example, the horse featured on Equibalance is a two-year-old gelding by the stallion Planet Five. He was bred by local breeder Touchstone Farm, a Thoroughbred nursery that was run by the well-known Bishop and Nelligan families. All of the breeding horses on the farm were fed Pegasus Studmaster.

The new packaging coincides with our fantastic new and equine-dedicated Pegasus website. The website development project really focussed on an optimum user experience, quality product information, and interactive nutrition support. Our new website includes an online diet analysis form, a full catalogue of feeding guides, FAQs, and research updates. Our product-picker allows horse owners to make informed feed choices, whilst our news page and Pegasus Equinews provide topical information on horse care and industry news.

Milne Feeds is committed to providing complete nutritional support to our equine customers. We firmly believe that our role extends beyond the bag of feed, and that helping customers with fact-based, clear nutritional support allows the best results to be achieved with our feed. We feel that our new website is a hub for WA horse enthusiasts looking for quality feed products supported by sound nutritional advice. We hope you enjoy it!

In the coming months, we will be sharing the stories of each horse and rider featured on the packaging and invite our customers to share their Pegasus stories and photos.

We are excited to share the full Pegasus family with our customers. Head to your local feed store to check out the bags and see if you recognise the horses and people!